How would you describe the company’s positioning in the Middle East?
United Motors & Heavy Equipment CO LLC (UMHE) is part of M/s Darwish Bin Ahmed & Sons Group of companies. With dedicated logistics and warehousing facilities in Jebel Ali Free Zone, Sharjah & Dubai, and with the Oracle 12i ERP support system, UMHE is able to reach its widespread network of customers in more than 30 countries. UMHE is a frontrunner in today’s competitive environment, consistently striving for excellence. We thrive on solid ethical values, impeccable services and a diverse product range. ‘Customer first’ is our philosophy, as is ‘honesty is the best policy’.
What are your main services and activities?
UMHE is the authorised dealer for highly reputed warehousing and construction equipment brands, such as Yale Forklifts & warehousing equipment, Landoll Corporation (BENDI & DREXEL VNA Forklifts), IMER Arial Work Platforms, MAN Trucks and Buses, SANY Construction, Road & Piling equipment and Crawler Cranes, AIRMAN Generators, Daishin Generators, Generac Tower lights, BELL Articulated Dump Trucks & Astec Crushers. Additionally, we are also the authorised dealers for a wide range of heavy equipment spare parts manufacturers, such as BERCO undercarriage parts and Wear Master cutting edges, Atlas Copco Rock drilling Tools and MRF, TITAN & Advance brands tyres.
What are your plans for over the next five years?
We aim to strengthen as well as diversify our existing spectrum of products and provide more comprehensive solutions to our customers, whom we consider to be the heart of our business. Through the implementation of a lean business model, we are guaranteed to sustain the high level of standards we have already achieved. Furthermore, we intend to establish a robust platform for our customers through which we can ensure constant improvement of products and services on an ongoing basis. We plan to expand our business in construction and concreting equipment sectors and further strengthen and expand our businesses in Saudi Arabia & Oman.
How was Materials Handling Middle East 2015 for you?
Material Handling Middle East 2015 was a fruitful event for us. We registered a higher number of visitors this year, and the equipment from Yale and Landoll were well appreciated.
What differentiates UMHE from competitors?
Yale Forks Lifts and Bendi (Landoll) warehousing equipment are well established and flourishing brands in the region. This equipment is effectively supported by our highly trained and experienced service personnel, and backed by our well-equipped workshops in Dubai and Abu Dhabi. Owing to out ‘customer first’ philosophy, we go the extra mile to ensure timely support and enhance the availability of their equipment.
We at UMHE strongly belief that our journey in this quest for excellence, aligned with the primary focus of keeping our customers satisfied, will not only enhance our business relationships and reputation, but will assist us in accomplishing our ultimate goal of exceeding customer expectations.
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